X-Hance has been named the winner in the Cutting Food Waste category of the Packaging Europe Sustainability Awards, which celebrate innovation and creativity that make significant environmental advances across the supply chain.
X-Hance is a 100 per cent opaque but still breathable film. This eliminates light rays in order to protect products, preserve their freshness and quality, and deliver extended shelf life. Equally important the high-impact film can be printed in up to 10 colours to enhance brand image and deliver effective point-of-sale promotion.
The film performs well and consistently on VFFS packing machines, with excellent seal strength integrity. Additional perforations can be included to improve air flow within the pack, without affecting the aesthetics or performance of the packaging.
X-Hance has already been adopted by a leading retailer for its potato ranges, preventing the green discolouration that occurs when potatoes are subjected to too much light. This is the main reason why an estimated 730,000 tonnes (5.8 million individual potatoes) are thrown away by households each year.
“We are delighted to receive this significant environmental accolade,” comments Andrew Green, Deputy CEO, RPC bpi group.
“X-Hance offers a number of key benefits for food retail markets, ensuring product is well protected and preserved throughout the supply chain while at the same time providing the high quality decoration that creates a premium image on–shelf.”